- Platform
- Email Designer
Create better-looking emails with our email designer
Make sure every email you send is ready to grab attention – and convert it into revenue. Our design tools give you total control over your look and feel.

No design experience required
Create on-brand, engaging content in just a few clicks. Our email designer makes it easy for anyone on your team to design professional-looking emails. Simply select the elements you want and place them where you want them to go.
Nail the basics every time
Build trust with your audience with consistent branded communication. You’ll need an attention-grabbing headline, a captivating call to action, and an easy way to import your images.

Headings
Got some persuasive copy that’s ready to convert? Our heading blocks make sure that it stands out as the first thing your audience sees.
Structures & blocks
Easily format your email the way you want it. We offer flexible layout options, from multiple resizable columns to customizable spacers.
Customizable buttons
Whether you’re after a big, bold call to action or something a bit more subtle, you can create it. Easily change the shape, color, border, alignment, and more.
Images & media
Just click and drag to import your favorite images into ActiveCampaign, then effortlessly place them wherever you want them.

Customize emails for each customer with dynamic blocks
Once you’ve got the basics covered, it’s time to start adding features that increase engagement. Here are a few of our favorite options.
Timers
Counting down to a big event? Or running a limited-time sale? We make it simple to build dynamic timers that give every customer an accurate countdown.
Video
Embed your promotional videos into your emails and unlock more storytelling options.
Social icons
Effortlessly direct customers to your social media platforms. Our pre-built options include YouTube, X, Instagram, and Facebook.
Menus
Let your customers choose their own adventure. Create customizable menus that offer multiple click-through options to any destination.
The only limit is your creativity
When you want to create more ambitious designs, we give you the tools to go deeper.

Full HTML editing
For more advanced users, our HTML editor gives you full access to the code behind your email designs. Create whatever you need, no restrictions.
Personalization tags
Take your custom fields and turns them into personalization tags (also known as merge fields) that you can implement in your emails right away.
Dynamic & predictive content
Swap out different images and text for different segments. Make sure everyone gets a seamless, targeted experience with conditional content and AI-powered predictive content based on user engagement data.
Responsive design
Optimize for any device: desktop, mobile, and any screen size in between. Preview each option before you send.

Generative AI
Craft engaging copy at the click of a button. Use AI to create personalized content at scale, power on-brand campaigns with a consistent tone of voice, and instantly generate subject line ideas.

Dynamic Content
Send the right content to the right people every time. Create dynamic and conditional content blocks that show different copy or media for each user.

Split Testing
Don’t just A/B test your campaigns: A/B/C/D/E test them. Compare the performance of up to five options and always pick the winning variation.

Email Marketing
Build, send, automate, and track personalized email marketing campaigns to grow your business.

Ready to take ActiveCampaign for a spin?
Try it free for 14 days.